CALIFORNIA UNVEILS CLICK IT OR TICKET SEAT BELT CAMPAIGN
Renewed Effort Includes Increased Education and Enforcement of Seat
SAN DIEGO – Together with state and local officials, National
Highway Traffic Safety Administration Administrator Jeffrey W. Runge,
M.D., and California Highway Patrol Deputy Commissioner Joe Farrow
today kicked off Click It Or Ticket – California’s new seat belt
campaign designed to save lives and prevent injuries.
campaign kickoff to increase seat belt use in California,
currently 90.4 percent, will be followed by a $3.3 million statewide
media blitz beginning May 9 and running through June 5. Throughout
the campaign, the California Highway Patrol and law enforcement
officers across the state will focus on seat belt enforcement. The
campaign is held in connection with the ABC Buckle Up America
campaign being held nationally.
“We applaud the California Highway Patrol and local law enforcement
agencies throughout the state for joining us in this important
effort,” Dr. Runge said. “Strong laws and high visibility
enforcement are proven ways to increase safety belt use. So today we
remind people to click it--or expect a ticket.”
The announcement was made during a 10 a.m. press conference today at the
2005 Office of Traffic Safety Summit at the Hyatt Manchester Grand
Hotel, San Diego. Themed Changing People, Saving Lives, the Summit
is attended by more than 650 state and national traffic safety
advocates and stakeholders. Flanking Dr. Runge at the event was San
Diego Police Chief William Lansdowne, Office of Traffic Safety
Director Christopher J. Murphy, Caltrans District 4 Deputy Director
Joe Hull, and victims advocate, Lynne Goodwin.
CHP Deputy Commissioner Farrow, long an advocate of
increased education on the effectiveness of seat belt safety, said that the
patrol is deeply committed toward raising seat belt use in California. “The
simplest and most effective action a motor vehicle driver or occupant can do
to save their life is to spend two seconds and buckle a seat belt.”
The California Office of Traffic Safety recently awarded more than $4.8
million to 250 local law enforcement agencies to pay for officer overtime
associated with seat belt enforcement.
Dr. Runge credited several state departments and organizations for their
substantive involvement with the high-visibility Click It or Ticket
enforcement mobilizations. Among them: the California Highway Patrol, Office
of Traffic Safety, California Department of Transportation, Department of
Motor Vehicles, and the California Police Chiefs Association.